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COURSE OUTLINE
- GENERAL
| SCHOOL | AGRICULTURAL AND FORESTRY SCIENCES | ||||
| DEPARTMENT | AGRICULTURAL DEVELOPMENT | ||||
| LEVEL OF STUDIES | 7 | ||||
| COURSE CODE | ECO0007 | SEMESTER | 7th, 9th | ||
| COURSE TITLE | Agricultural and food marketing | ||||
| TEACHING ACTIVITIES If the ECTS Credits are distributed in distinct parts of the course e.g. lectures, labs etc. If the ECTS Credits are awarded to the whole course, then please indicate the teaching hours per week and the corresponding ECTS Credits. |
TEACHING HOURS PER WEEK | ECTS CREDITS | |||
| Lectures and Laboratory Exercises / Practice Exercises | 5 | 5 | |||
| Please, add lines if necessary. Teaching methods and organization of the course are described in section 4. | |||||
| COURSE TYPE
Background, General Knowledge, Scientific Area, Skill Development |
Scientific area, skill development | ||||
| PREREQUISITES:
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– | ||||
| TEACHING & EXAMINATION LANGUAGE: | Greek | ||||
| COURSE OFFERED TO ERASMUS STUDENTS: | – | ||||
| COURSE URL: | https://eclass.duth.gr/courses/OPE01222/ | ||||
- LEARNING OUTCOMES
| Learning Outcomes | |
| Please describe the learning outcomes of the course: Knowledge, skills and abilities acquired after the successful completion of the course. | |
| The aim of the course if to provide students with knowledge of the basic concepts of agro-food marketing. In particular, upon the completion of the course, students should be able to:
(a) Apprehend the principles of marketing and obtain skills that will allow them to succeed in different marketing environments. (b) Understand the structure of agro-food product markets and marketing channels. (c) Comprehend new consumption patterns and emerging trends. d) Comprehend the consumer behavior models and the buying behavior models. (e) Conceptualize the principles of global agro-food marketing environment. (f) Analyze strategic planning and marketing process.
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| General Skills | |
| Name the desirable general skills upon successful completion of the module | |
| Search, analysis and synthesis of data and information,
ICT Use Adaptation to new situations Decision making Autonomous work Teamwork Working in an international environment Working in an interdisciplinary environment Production of new research ideas |
Project design and management
Equity and Inclusion Respect for the natural environment Sustainability Demonstration of social, professional and moral responsibility and sensitivity to gender issues Critical thinking Promoting free, creative and inductive reasoning |
| Decision making
Autonomous work Teamwork Working in an interdisciplinary environment Production of new research ideas Project design and management Critical thinking Promoting free, creative and inductive reasoning
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- COURSE CONTENT
| · Introduction to agricultural and food marketing – Analysis of agricultural and food markets.
· Agricultural production and marketing. Agricultural and food markets and marketing channels. · Corporate and division strategic planning – Strategic formulation – Strategic control – Efficiency control – SWOT analysis. · Portfolio analysis. Growth strategies. Marketing process. · Marketing strategies for ensuring the competitive advantage. Marketing mix development. · The global market of agricultural products and foods. Dealing with competition in agricultural and food markets. Global marketing – Developing a strategic marketing plan in the global market. · Product characteristics and classification. Brand equity – Brand name decision – Brand strategy decision – Brand repositioning. · Differentiation – Differentiation tools. · Product positioning – Positioning strategies. · Product life cycle marketing strategies. Developing new products. · Levels of market segmentation – Segmenting consumers and business markets. Consumer behavior. Buying behavior. . Promotion tools (Sales promotion – Advertising and advertising programs-digital marketing). · Case studies for agro-food products.
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- LEARNING & TEACHING METHODS – EVALUATION
| TEACHING METHOD Face to face, Distance learning, etc. |
In classroom (face to face) | ||||||||||||
| USE OF INFORMATION & COMMUNICATIONS TECHNOLOGY (ICT) Use of ICT in Teaching, in Laboratory Education, in Communication with students |
e-class platform, e-media use, power point presentations | ||||||||||||
| TEACHING ORGANIZATION
The ways and methods of teaching are described in detail. Lectures, Seminars, Laboratory Exercise, Field Exercise, Bibliographic research & analysis, Tutoring, Internship (Placement), Clinical Exercise, Art Workshop, Interactive learning, Study visits, Study / creation, project, creation, project. Etc.
The supervised and unsupervised workload per activity is indicated here, so that total workload per semester complies to ECTS standards. |
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| Student Evaluation
Description of the evaluation process
Assessment Language, Assessment Methods, Formative or Concluding, Multiple Choice Test, Short Answer Questions, Essay Development Questions, Problem Solving, Written Assignment, Essay / Report, Oral Exam, Presentation in audience, Laboratory Report, Clinical examination of a patient, Artistic interpretation, Other/Others
Please indicate all relevant information about the course assessment and how students are informed |
Written exams at the end of the semester Individual or team projects Students having ascertained dyslexia problems are examined with oral methods Students have access to their essay at any time
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- SUGGESTED BIBLIOGRAPHY
| · Norwood B.F., Lusk J.L. Marketing and Prices of Agricultural Products. Editors: Mattas, K., Rezitis A., Tsakiridou E. Broken Hill Publishers Ltd, 2012.
· Armstrong G., Kotler P. Introduction to Marketing. Epikentro Publications, 2009. · Aurier P., Siriex L. Marketing of Agro-food Products. Propobos Publications, 2010. · Fahy J., Jobber D. Marketing Principles. Kritiki Publications, 2014. · Pantouvakis A., Siomkos G., Christou E. Marketing, Livani Publications, 2015. · Dimitriadis S., Tzortzaki A.M. Marketing: Principles – Strategies – Applications. Rosili Publications, 2010.
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ANNEX OF THE COURSE OUTLINE
Alternative ways of examining a course in emergency situations
| Teacher (full name): | Elena Raptou |
| Contact details: | elenra@agro.duth.gr |
| Supervisors: (1) | No |
| Evaluation methods: (2) | Written examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.
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| Implementation Instructions: (3) | The examinations will be carried out according to the examination program that will be announced by the secretariat of the Department
The examination in the course will be written and carried out using e-class. First, students will have to join Microsoft Teams or Skype for Business in order to be identified. The link of the Microsoft Teams or Skype for Business meeting will be sent to students via e-class, exclusively to the institutional accounts of those who have registered for the course and have learned the terms of distance teaching. Students will have to log in to the examination room through their institutional account; otherwise they will not be able to participate. Before the start of the exam, students will show their identity card to the camera, so that they can be identified Then, students will join e-class for their examination. Students will have to answer 20 questions (True of False). Each of the questions is scored with 0.5 credits.
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- Please write YES or NO
- Note down the evaluation methods used by the teacher, e.g.
- written assignment or/and exercises
- written or oral examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.
- In the Implementation Instructions section, the teacher notes down clear instructions to the students:
- a) in case of written assignment and / or exercises: the deadline (e.g. the last week of the semester), the means of submission, the grading system, the grade percentage of the assignment in the final grade and any other necessary information.
- b) in case of oral examination with distance learning methods: the instructions for conducting the examination (e.g. in groups of X people), the way of administration of the questions to be answered, the distance learning platforms to be used, the technical means for the implementation of the examination (microphone, camera, word processor, internet connection, communication platform), the hyperlinks for the examination, the duration of the exam, the grading system, the percentage of the oral exam in the final grade, the ways in which the inviolability and reliability of the exam are ensured and any other necessary information.
- c) in case of written examination with distance learning methods: the way of administration of the questions to be answered, the way of submitting the answers, the duration of the exam, the grading system, the percentage of the written exam of the exam in the final grade, the ways in which the integrity and reliability of the exam are ensured and any other necessary information.
There should be an attached list with the Student Registration Numbers only of students eligible to participate in the examination.
