Methods and Applications of Business Research


COURSE OUTLINE

  1. GENERAL
SCHOOL AGRICULTURAL AND FORESTRY SCIENCES
DEPARTMENT AGRICULTURAL DEVELOPMENT
STUDY LEVEL Postgraduate
COURSE CODE
PEC06
SEMESTER 2nd
COURSE TITLE Methods and Applications of Business Research
INDEPENDENT TEACHING ACTIVITIES

 

TEACHING HOURS PER WEEK ECTS
Lectures 3 7.5
COURSE TYPE Specialization
PREREQUISITE COURSE(S): No
LANGUAGE (TEACHING AND EXAMS) Greek
THE COURSE IS OFFERED TO ERASMUS STUDENTS Yes (in English)
COURSE WEBSITE (URL) https://eclass.duth.gr/courses/OPE01208/
  1. TEACHING OUTCOMES
Teaching outcomes
Upon completion of the course, students will be able to:

  • Be aware of the role of statistical methods in business research.
  • Know and be able to apply basic quantitative and qualitative research methods
  • Make critical evaluation of methodological content in scientific articles.
  • Present quantitative methodology results in written and oral form.
  • Be aware of alternative statistical techniques in order to be able to choose the most appropriate methods.
  • Carry out investigations in all their stages, selecting methods, constructing questionnaires, making samples, analyzing and presenting data.
General capabilities
  • Autonomous Work
  • Teamwork
  • Search, analysis and synthesis of data and information using the necessary technologies
  • Promote inductive thinking

 

  1. COURSE CONTENT
The objective of the course is to offer the possibility to students to comprehend the means of a scientific research along with the qualitative and quantitative methods used. In this way, the students will obtain an integrated picture of how to carry out a research, the methodologies and the techniques employed, the form of the research and its presentation, along with the management and data analysis through the most widely used statistical methods.

 

  1. TEACHING AND LEARNING ASSESSMENT METHODS
DELIVERING METHOD In classroom
IT USE
  • Power point, videos
  • e-class
TEACHING ORGANIZATION Activity Semester workload
Lectures 52
Laboratory courses 0
Written assignment 33
Independent study 40
Course total

(25-hour workload per credit unit)

 

125

STUDENT ASSESSMENT

 

Written examinations (multiple choice questions and open questions) at the end of the semester, written assignments during the semester and presentation of assignments.

The final mark results from the final written examinations at the end of the semester and the students’ assignments.

Final mark arises from the sum of the following (maximum score: 100 points):

1.Course examination (end of semester): 70 points
2. Assignments and presentations: 30 points

 

  1. PROPOSED LITERATURE
  • Αaker DA, Kumar V, Leone RP, Day GS. Marketing Research, 11th Edition, Wiley Global Education, 2012, pp. 768.
  • Bradley N. Marketing Research: Tools and Techniques, Third Edition. Oxford University Press, 2013, pp.552
  • Hair J, Anderson RE, Tatham LR, Black CW (2010) Multivariate data analysis, 7th edn. Pearson Prentice Hall, New Jersey.

 

ANNEX OF THE COURSE OUTLINE

Alternative ways of examining a course in emergency situations

 

Teacher (full name): Elena Raptou, Christos Karelakis
Contact details: elenra@agro.duth.gr; chkarel@agro.duth.gr
Supervisors: (1) No
Evaluation methods:(2) Written examination with distance through e-class and Microsoft Teams, provided that the integrity and reliability of the examination are ensured
Implementation Instructions: (3) The examination will be carried out through written assignments open-ended and multiple choice questions in e-class and Microsoft Teams on the scheduled date.

A. Microsoft Teams

The Microsoft Teams link is created on the course page on the platform and exclusively in the institutional accounts of those who have registered for the course and have learned the terms of distance education.

Students must log in to the Microsoft Teams room through their institutional account, otherwise they will NOT be able to participate. They will be identified using their institutional account.

B. e-class

At the same time, they must log in to the e-class using their institutional account and go to the course page (prerequisite to have registered for the course)

Written examinations (multiple choice questions and open questions) at the end of the semester, written assignments during the semester and presentation of assignments.

The final mark results from the final written examinations at the end of the semester and the students’ assignments.

Final mark arises from the sum of the following (maximum score: 100 points):

1.Course examination (end of semester): 70 points
2. Assignments and presentations: 30 points