Methods and Applications of Business Research


COURSE OUTLINE

1. GENERAL

SCHOOL

AGRICULTURAL AND FORESTRY SCIENCES

DEPARTMENT

AGRICULTURAL DEVELOPMENT

STUDY LEVEL

Postgraduate

COURSE CODE

SEMESTER

2nd

COURSE TITLE

Methods and Applications of Business Research

INDEPENDENT TEACHING ACTIVITIES

TEACHING HOURS PER WEEK

ECTS

Lectures

3

7.5

COURSE TYPE

Specialization

PREREQUISITE COURSE(S)

No

LANGUAGE (TEACHING AND EXAMS)

Greek

THE COURSE IS OFFERED TO ERASMUS STUDENTS

Yes (in English)

COURSE WEBSITE (URL)

2. TEACHING OUTCOMES

Teaching outcomes

Upon completion of the course, students will be able to:

Be aware of the role of statistical methods in business research.
Know and be able to apply basic quantitative and qualitative research methods
Make critical evaluation of methodological content in scientific articles.
Present quantitative methodology results in written and oral form.
Be aware of alternative statistical techniques in order to be able to choose the most appropriate methods.
Carry out investigations in all their stages, selecting methods, constructing questionnaires, making samples, analyzing and presenting data.

General capabilities

Autonomous Work
Teamwork
Search, analysis and synthesis of data and information using the necessary technologies
Promote inductive thinking
3. COURSE CONTENT

The objective of the course is to offer the possibility to students to comprehend the means of a scientific research along with the qualitative and quantitative methods used. In this way, the students will obtain an integrated picture of how to carry out a research, the methodologies and the techniques employed, the form of the research and its presentation, along with the management and data analysis through the most widely used statistical methods.

4. TEACHING AND LEARNING ASSESSMENT METHODS

DELIVERING METHOD

Microsoft Teams

IT USE

▪ Powerpoint, videos
eclass
Microsoft Teams

TEACHING ORGANIZATION

Activity

Semester workload

Lectures

52

Laboratory courses

0

Written assignment

33

Independent study

40

Course total

(25hour workload per credit unit)

125

STUDENT ASSESSMENT

Written examinations (multiple choice questions and open questions) at the end of the semester, written assignments during the semester and presentation of assignments.

The final mark results from the final written examinations at the end of the semester and the students’ assignments.

The final mark arises from the sum of the following (maximum score: 100 points):


1.Course examination (end of the semester): 70 points
2. Assignments and presentations: 30 points

5. PROPOSED LITERATURE
Aaker DA, Kumar V, Leone RP, Day GS. Marketing Research, 11th Edition, Wiley Global Education, 2012, pp. 768.
Bradley N. Marketing Research: Tools and Techniques, Third Edition. Oxford University Press, 2013, pp.552.
Hair J, Anderson RE, Tatham LR, Black CW (2010) Multivariate data analysis, 7th edn. Pearson Prentice Hall, New Jersey.

Lecture’s Programme “Methods and Applications of Business Research”

Week Title of Lecture Staff
1th Research Methodology – Research Plan – Qualitative Research Objectives – Qualitative Research Methods E. Raptou
2nd Quantitative Research-Methods of Data Collection – Questionnaire Development – Scales – Scale reliability and validity E. Raptou
3rd Factor Analysis E. Raptou
4th Cluster Analysis E. Raptou
5th Analysis of Variance E. Raptou
6th Regression Analysis Ch. Karelakis
7th Structural Equation Modeling Ch. Karelakis
8th Confirmatory Factor Analysis – Path Analysis Ch. Karelakis
9th Business research – Writing a Study Ch. Karelakis
10th 1st Case study: Application to Business Research E. Raptou
11th 2nd Case study: Application to Business Research Ch. Karelakis
12th 3rd Case study: Application to Business Research Ch. Karelakis
13th 4th Case study: Application to Business Research Ch. Karelakis
14th Presentation of students’ assignments E. Raptou
15th Written Examinations