Methods and Applications in Business Research

Μάθημα: Methods and Applications in Business Research
Course Number: PEC06
Ώρα:
Προαπαιτούμενα: No
Μονάδες: 7.5
Αίθουσα: Room of Agricultural Economics
Ημέρα:
Component(s):
Χάρτης: Map

COURSE OUTLINE

  1. GENERAL
SCHOOL AGRICULTURAL AND FORESTRY SCIENCES
DEPARTMENT AGRICULTURAL DEVELOPMENT
LEVEL OF STUDIES 7
COURSE CODE PEC06 SEMESTER 2nd
COURSE TITLE Methods and Applications in Business Research
TEACHING ACTIVITIES
If the ECTS Credits are distributed in distinct parts of the course e.g. lectures, labs etc. If the ECTS Credits are awarded to the whole course, then please indicate the teaching hours per week and the corresponding ECTS Credits.		 TEACHING HOURS PER WEEK ECTS CREDITS
Lectures 3 7.5
     
     
Please, add lines if necessary. Teaching methods and organization of the course are described in section 4.    
COURSE TYPE

Background, General Knowledge, Scientific Area, Skill Development

 Skill Development
PREREQUISITES:

 

 –
TEACHING & EXAMINATION LANGUAGE: Greek
COURSE OFFERED TO ERASMUS STUDENTS: NO
COURSE URL:  

https://eclass.duth.gr/courses/1426248/
  1. LEARNING OUTCOMES
Learning Outcomes
Please describe the learning outcomes of the course: Knowledge, skills and abilities acquired after the successful completion of the course.
Upon the completion of the course the students will be able to:

 

·         Comprehend various statistical methods in business research

·         Apply basic quantitative and qualitative research methods

·         Make critical evaluation of methodological contents.

·         Present quantitative methodology results in written and oral form

·         Design and conduct formal research (design every stage, select the appropriate methods, constructing formal questionnaires, choose among different sampling techniques, analyzing and presenting data)

 
General Skills
Name the desirable general skills upon successful completion of the module
Search, analysis and synthesis of data and information,

ICT Use

Adaptation to new situations

Decision making

Autonomous work

Teamwork

Working in an international environment

Working in an interdisciplinary environment

Production of new research ideas

 Project design and management

Equity and Inclusion

Respect for the natural environment

Sustainability

Demonstration of social, professional and moral responsibility and sensitivity to gender issues

Critical thinking

Promoting free, creative and inductive reasoning
 

§  Independent work

§  Critical thinking

§  Promoting free, creative and inductive reasoning

§  Production of new research ideas
  1. COURSE CONTENT
Week Title Speaker
1st Marketing research – Research design – Data selection – Qualitative research (methods) E. Raptou
2nd Quantitative research – Individual level data selection – Questionnaire design – Variable types – Validity and reliability E. Raptou
3rd Factor analysis E. Raptou
4th Cluster analysis E. Raptou
5th Analysis of variance E. Raptou
6th Sampling techniques E. Raptou
7th Data analysis E. Raptou
8th Regression analysis C. Karelakis
9th Structural equations modeling C. Karelakis
10th Writing skills for dissertation accomplishment C. Karelakis
11th Case study1 C. Karelakis
12th

13th

 Case study2

Case study3

 C. Karelakis
14th

15th

 Presentation of students’ assignments

Exams

 C. Karelakis and Elena Raptou
  1. LEARNING & TEACHING METHODS – EVALUATION
TEACHING METHOD
Face to face, Distance learning, etc.		 In classroom, face to face
USE OF INFORMATION & COMMUNICATIONS TECHNOLOGY (ICT)
Use of ICT in Teaching, in Laboratory Education, in Communication with students		 §  Power point, videos

§  e-class

 

Use of ICT in Teaching, in Communication with students
TEACHING ORGANIZATION

The ways and methods of teaching are described in detail.

Lectures, Seminars, Laboratory Exercise, Field Exercise, Bibliographic research & analysis, Tutoring, Internship (Placement), Clinical Exercise, Art Workshop, Interactive learning, Study visits, Study / creation, project, creation, project. Etc.

 

The supervised and unsupervised workload per activity is indicated here, so that total workload per semester complies to ECTS standards.
Activity Workload/semester
Lectures 39
Assignment (methodology application) 100
Independent study 48.5
Course total

(25-hour workload per credit unit)

 187.5
   
   
   
Student Evaluation

Description of the evaluation process

 

Assessment Language, Assessment Methods, Formative or Concluding, Multiple Choice Test, Short Answer Questions, Essay Development Questions, Problem Solving, Written Assignment, Essay / Report, Oral Exam, Presentation in audience, Laboratory Report, Clinical examination of a patient, Artistic interpretation, Other/Others

 

Please indicate all relevant information about the course assessment and how students are informed 

 

Each student must complete all of the following tasks:

I. Written final exam (50%)

II. Submission and oral presentation of assignment (50%)
  1. SUGGESTED BIBLIOGRAPHY
 

·         Aaker DA, Kumar V, Leone RP, Day GS. Marketing Research, 11th Edition, Wiley Global Education, 2012, pp. 768.

·         Bradley N. Marketing Research: Tools and Techniques, Third Edition. Oxford University Press, 2013, pp.552.

·         Hair J, Anderson RE, Tatham LR, Black CW. Multivariate data analysis, 7th edn.

 

ANNEX OF THE COURSE OUTLINE

Alternative ways of examining a course in emergency situations

Teacher (full name): Elena Raptou and Christos Karelakis
Contact details: elenra@agro.duth.gr, chkarel@agro.duth.gr
Supervisors: (1) NO
Evaluation methods: (2) Oral examination and assignment submission
Implementation Instructions: (3) Oral examination will be accomplished through MsTeams. Students will participate in groups (of 4 students) and oral examination will last for 20 minutes for each group.

Assignment will be submitted via eclass. The submission deadline is the examination date.

 

  • Please write YES or NO
  • Note down the evaluation methods used by the teacher, e.g.
  • written assignment or/and exercises
  • written or oral examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.
  • In the Implementation Instructions section, the teacher notes down clear instructions to the students:

 

  1. a) in case of written assignment and / or exercises: the deadline (e.g. the last week of the semester), the means of submission, the grading system, the grade percentage of the assignment in the final grade and any other necessary information.
  2. b) in case of oral examination with distance learning methods: the instructions for conducting the examination (e.g. in groups of X people), the way of administration of the questions to be answered, the distance learning platforms to be used, the technical means for the implementation of the examination (microphone, camera, word processor, internet connection, communication platform), the hyperlinks for the examination, the duration of the exam, the grading system, the percentage of the oral exam in the final grade, the ways in which the inviolability and reliability of the exam are ensured and any other necessary information.
  3. c) in case of written examination with distance learning methods: the way of administration of the questions to be answered, the way of submitting the answers, the duration of the exam, the grading system, the percentage of the written exam of the exam in the final grade, the ways in which the integrity and reliability of the exam are ensured and any other necessary information.

There should be an attached list with the Student Registration Numbers only of students eligible to participate in the examination.