Agro-economic Research Methods and Market Research


COURSE OUTLINE

 

  1. GENERAL
SCHOOL AGRICULTURAL AND FORESTRY SCIENCES
DEPARTMENT AGRICULTURAL DEVELOPMENT
STUDY LEVEL Undergraduate
COURSE CODE   ECO0014 SEMESTER 8th
COURSE TITLE Agro-economic Research Methods and Market Research
INDEPENDENT TEACHING ACTIVITIES

 

TEACHING HOURS PER WEEK ECTS
Lectures 5 5
COURSE TYPE Specialization
PREREQUISITE COURSE(S):
LANGUAGE (TEACHING AND EXAMS) Greek
THE COURSE IS OFFERED TO ERASMUS STUDENTS No
COURSE WEBSITE (URL) https://agro.duth.gr/en/courses/economics-of-pro…-products-food-2/

 

  1. TEACHING OUTCOMES
Teaching outcomes
Students will be able to  :

(a) Understand the differences among various research designs and be capable of choosing the most appropriate design in order to achieve the goals of their research.

(c) Analyse the data selection process and elaborate qualitative and quantitative research methods.

(d) Understand the differences among various statistical techniques used in marketing and economics and be able to apply them.

General capabilities
  • Independent work (assignment)
  • Literature search, data analysis and synthesis
  • Development of inductive reasoning

 

 

  1. COURSE CONTENT
  • Decision making, agroeconomic research and marketing research.
  • Content and role of the agroeconomic research and marketing research in managerial decision making – Agroeconomic and marketing research process.
  • Research design and implementation. Types of research.
  • Secondary sources of data – Methods of collecting secondary data – Internal and external sources of secondary data.
  • Primary data – Methods of collecting primary data (survey methods)
  • Census – Sampling procedure – Sampling methods
  • Sample size – Sample selection.
  • Qualitative research methods.
  • Quantitative research – Questionnaire design.
  • The concept of measurement and scaling – Measurement levels – Types of attitude rating scales.
  • Reliability – Validity.
  • Data encoding. Marketing research methods.
  • Case studies.

 

  1. TEACHING AND LEARNING ASSESSMENT METHODS
DELIVERING METHOD In classroom
IT USE
  •  Power point, videos
  • eclass

 

TEACHING ORGANIZATION Activity Semester workload

 

Lectures 39
Laboratory courses 26
Written Assignment 15
Independent study 45
Course total

(25-hour workload per credit unit)

 

125

STUDENT ASSESSMENT

 

  Written exams at the end of the semester

 

 

  1. PROPOSED LITERATURE
·         Stathakopoulos V. Methods in Market Research. Stamouli Publications, 2011.

·         Daoutopoulos G. Methods in Social Research. Zigos Publications, 2005.

·         Siomkos G., Mavros D.A. Market Research. Stamouli Publications, 2008.

·         Saunders Μ., Lewis P., Thornhill A. Research Methods for Business and Economy. Editors: Tsoukatos E. Vrontis D. Disigma Publications, 2014.