|SCHOOL||AGRICULTURAL AND FORESTRY SCIENCES|
|COURSE TITLE||Agro-economic Research Methods and Market Research|
|INDEPENDENT TEACHING ACTIVITIES
|TEACHING HOURS PER WEEK||ECTS|
|LANGUAGE (TEACHING AND EXAMS)||Greek|
|THE COURSE IS OFFERED TO ERASMUS STUDENTS||No|
|COURSE WEBSITE (URL)||https://agro.duth.gr/en/courses/economics-of-pro…-products-food-2/|
- TEACHING OUTCOMES
|Students will be able to :
(a) Understand the differences among various research designs and be capable of choosing the most appropriate design in order to achieve the goals of their research.
(c) Analyse the data selection process and elaborate qualitative and quantitative research methods.
(d) Understand the differences among various statistical techniques used in marketing and economics and be able to apply them.
- COURSE CONTENT
- TEACHING AND LEARNING ASSESSMENT METHODS
|DELIVERING METHOD||In classroom|
|TEACHING ORGANIZATION||Activity||Semester workload
(25-hour workload per credit unit)
| Written exams at the end of the semester
- PROPOSED LITERATURE
|· Stathakopoulos V. Methods in Market Research. Stamouli Publications, 2011.
· Daoutopoulos G. Methods in Social Research. Zigos Publications, 2005.
· Siomkos G., Mavros D.A. Market Research. Stamouli Publications, 2008.
· Saunders Μ., Lewis P., Thornhill A. Research Methods for Business and Economy. Editors: Tsoukatos E. Vrontis D. Disigma Publications, 2014.