Agro-economic and market research methods


COURSE OUTLINE

  1. GENERAL
SCHOOL AGRICULTURAL AND FORESTRY SCIENCES
DEPARTMENT AGRICULTURAL DEVELOPMENT
LEVEL OF STUDIES 7
COURSE CODE ECO0014 SEMESTER 8th  
COURSE TITLE Agro-economic and market research methods
TEACHING ACTIVITIES
If the ECTS Credits are distributed in distinct parts of the course e.g. lectures, labs etc. If the ECTS Credits are awarded to the whole course, then please indicate the teaching hours per week and the corresponding ECTS Credits.
TEACHING HOURS PER WEEK ECTS CREDITS
Lectures and Laboratory Exercises / Practice Exercises 5 5
 
 
Please, add lines if necessary. Teaching methods and organization of the course are described in section 4.
COURSE TYPE

Background, General Knowledge, Scientific Area, Skill Development

Scientific area, skill development
PREREQUISITES:

 

TEACHING & EXAMINATION LANGUAGE: Greek
COURSE OFFERED TO ERASMUS STUDENTS:
COURSE URL: https://eclass.duth.gr/courses/OPE01225/
  1. LEARNING OUTCOMES
Learning Outcomes
Please describe the learning outcomes of the course: Knowledge, skills and abilities acquired after the successful completion of the course.
The aim of the course if to provide students with knowledge of the basic concepts of agro-economic and market research. In particular, upon the completion of the course, students should be able to:

(a) Understand the differences among various research designs and be capable of choosing the most appropriate design in order to achieve the goals of their research.

(c) Analyze the data selection process and elaborate qualitative and quantitative research methods.

(d) Understand the differences among various statistical techniques used in marketing and economics and be able to apply them.

 

General Skills
Name the desirable general skills upon successful completion of the module
Search, analysis and synthesis of data and information,

ICT Use

Adaptation to new situations

Decision making

Autonomous work

Teamwork

Working in an international environment

Working in an interdisciplinary environment

Production of new research ideas

Project design and management

Equity and Inclusion

Respect for the natural environment

Sustainability

Demonstration of social, professional and moral responsibility and sensitivity to gender issues

Critical thinking

Promoting free, creative and inductive reasoning

Decision making

Autonomous work

Teamwork

Working in an interdisciplinary environment

Production of new research ideas

Project design and management

Critical thinking

Promoting free, creative and inductive reasoning

 

  1. COURSE CONTENT
  • Decision making, agro-economic research and marketing research.
  • Content and role of the agro-economic research and marketing research in managerial decision making – Agro-economic and marketing research process.
  • Research design and implementation. Types of research.
  • Secondary sources of data – Methods of collecting secondary data – Internal and external sources of secondary data.
  • Primary data – Methods of collecting primary data (survey methods)
  • Census – Sampling procedure – Sampling methods
  • Sample size – Sample selection.
  • Qualitative research methods.
  • Quantitative research – Questionnaire design.
  • The concept of measurement and scaling – Measurement levels – Types of attitude rating scales.
  • Reliability – Validity.
  • Data encoding. Marketing research methods.
  • Case studies.

 

  1. LEARNING & TEACHING METHODSEVALUATION
TEACHING METHOD
Face to face, Distance learning, etc.
In classroom (face to face)
USE OF INFORMATION & COMMUNICATIONS TECHNOLOGY (ICT)
Use of ICT in Teaching, in Laboratory Education, in Communication with students
e-class platform, e-media use, power point presentations
TEACHING ORGANIZATION

The ways and methods of teaching are described in detail.

Lectures, Seminars, Laboratory Exercise, Field Exercise, Bibliographic research & analysis, Tutoring, Internship (Placement), Clinical Exercise, Art Workshop, Interactive learning, Study visits, Study / creation, project, creation, project. Etc.

 

The supervised and unsupervised workload per activity is indicated here, so that total workload per semester complies to ECTS standards.

Activity Workload/semester
Lectures 45
Practice exercises 20
Team or individual projects in the classroom 25
Individual study 35
Course total 125
Student Evaluation

Description of the evaluation process

 

Assessment Language, Assessment Methods, Formative or Concluding, Multiple Choice Test, Short Answer Questions, Essay Development Questions, Problem Solving, Written Assignment, Essay / Report, Oral Exam, Presentation in audience, Laboratory Report, Clinical examination of a patient, Artistic interpretation, Other/Others

 

Please indicate all relevant information about the course assessment and how students are informed 

 

Oral examination at the end of the semester

Individual or team projects

 

  1. SUGGESTED BIBLIOGRAPHY
·         Stathakopoulos V. Methods in Market Research. Stamouli Publications, 2011.

·         Daoutopoulos G. Methods in Social Research. Zigos Publications, 2005.

·         Siomkos G., Mavros D.A. Market Research. Stamouli Publications, 2008.

·         Saunders Μ., Lewis P., Thornhill A. Research Methods for Business and Economy. Editors: Tsoukatos E. Vrontis D. Disigma Publications, 2014.

 

 

ANNEX OF THE COURSE OUTLINE

Alternative ways of examining a course in emergency situations

Teacher (full name): Elena Raptou
Contact details: elenra@agro.duth.gr
Supervisors: (1) No
Evaluation methods: (2) Oral examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.
Implementation Instructions: (3) The examinations will be carried out according to the examination program that will be announced by the secretariat of the Department

The examination in the course will be oral carried out using Skype for Business or Microsoft Teams. The oral examination in the course will be carried out in groups of 4 people (20 minutes per group) according to the order in which the Number of Student Record of the participants appear in the attached list (examination program).

The link of the Skype for Business or Microsoft Teams meeting will be sent to students via e-class, exclusively to the institutional accounts of those who have registered for the course and have learned the terms of distance teaching

Students will have to log in to the examination room through their institutional account, otherwise they will not be able to participate. They will also participate in the examination with a camera which they will have opened during the examination. Before the start of the exam, students will show their identity card to the camera, so that they can be identified

Each student should answer in 4 questions. Each of the questions is scored with 2.5 credits