Consumer Behavior

Μάθημα: Consumer Behavior
Course Number: ECO0017
Ώρα:
Προαπαιτούμενα:
Μονάδες: 5
Αίθουσα:
Ημέρα:
Component(s):
Χάρτης: Map
COURSE OUTLINE

  1. GENERAL
SCHOOL AGRICULTURAL AND FORESTRY SCIENCES
DEPARTMENT AGRICULTURAL DEVELOPMENT
LEVEL OF STUDIES 7
COURSE CODE ECO0017 SEMESTER 9th  
COURSE TITLE Consumer behavior
TEACHING ACTIVITIES
If the ECTS Credits are distributed in distinct parts of the course e.g. lectures, labs etc. If the ECTS Credits are awarded to the whole course, then please indicate the teaching hours per week and the corresponding ECTS Credits.		 TEACHING HOURS PER WEEK ECTS CREDITS
Lectures and Practice Exercises 4 5
 
 
Please, add lines if necessary. Teaching methods and organization of the course are described in section 4.
COURSE TYPE

Background, General Knowledge, Scientific Area, Skill Development

 Scientific area, skill development
PREREQUISITES:

 

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TEACHING & EXAMINATION LANGUAGE: Greek
COURSE OFFERED TO ERASMUS STUDENTS: –
COURSE URL: https://eclass.duth.gr/courses/OPE01223/
  1. LEARNING OUTCOMES
Learning Outcomes
Please describe the learning outcomes of the course: Knowledge, skills and abilities acquired after the successful completion of the course.
The aim of the course if to provide students with knowledge of the basic concepts of consumer behavior. In particular, upon the completion of the course, students should be able to:

(a) Apprehend and model consumer decision process, and be aware of the factors affecting purchase decision process.

(b) Have an integrated view of market characteristics and how these characteristics interact with consumer characteristics and purchase behavior.

(c) Conceptualize the factors that influence consumer attitudes and consumption patterns.

(d)  Study the environmental influence and group reference and how they affect consumer behavior.

 
General Skills
Name the desirable general skills upon successful completion of the module
Search, analysis and synthesis of data and information,

ICT Use

Adaptation to new situations

Decision making

Autonomous work

Teamwork

Working in an international environment

Working in an interdisciplinary environment

Production of new research ideas

 Project design and management

Equity and Inclusion

Respect for the natural environment

Sustainability

Demonstration of social, professional and moral responsibility and sensitivity to gender issues

Critical thinking

Promoting free, creative and inductive reasoning
Decision making

Autonomous work

Teamwork

Working in an interdisciplinary environment

Production of new research ideas

Project design and management

Critical thinking

Promoting free, creative and inductive reasoning

 
  1. COURSE CONTENT
  • Market and consumer behavior – Market characteristics.
  • Market segmentation – Consumer needs – Consumer decision process – Modeling decision process.
  • Need recognition and search – Pre-purchase alternative evaluation – Purchase decision making process.
  • Consumption of products and services – Post purchase alternative evaluation.
  • Investigation of factors affecting consumer’s decision process.
  • Consumer Attitudes
  • Multi-attribute attitude models for exploring consumer attitudes – Prediction of consumer behavior.
  • Product knowledge, purchase knowledge and usage knowledge.
  • The motivation process.
  • Personality values and lifestyle.
  • Information processing – Learning and environmental influence.
  • Special topics in consumer behavior (food acceptance and consumption, food evaluation, food promotion)
  • Case studies in consumption of foods and agricultural products.

 
  1. LEARNING & TEACHING METHODS – EVALUATION
TEACHING METHOD
Face to face, Distance learning, etc.		 In classroom (face to face)
USE OF INFORMATION & COMMUNICATIONS TECHNOLOGY (ICT)
Use of ICT in Teaching, in Laboratory Education, in Communication with students		 e-class platform, e-media use, power point presentations
TEACHING ORGANIZATION

The ways and methods of teaching are described in detail.

Lectures, Seminars, Laboratory Exercise, Field Exercise, Bibliographic research & analysis, Tutoring, Internship (Placement), Clinical Exercise, Art Workshop, Interactive learning, Study visits, Study / creation, project, creation, project. Etc.

 

The supervised and unsupervised workload per activity is indicated here, so that total workload per semester complies to ECTS standards.
Activity Workload/semester
Lectures 52
Team or individual projects in the classroom 33
Individual study 40
Course total 125
Student Evaluation

Description of the evaluation process

 

Assessment Language, Assessment Methods, Formative or Concluding, Multiple Choice Test, Short Answer Questions, Essay Development Questions, Problem Solving, Written Assignment, Essay / Report, Oral Exam, Presentation in audience, Laboratory Report, Clinical examination of a patient, Artistic interpretation, Other/Others

 

Please indicate all relevant information about the course assessment and how students are informed 

Written exams at the end of the semester

Individual or team projects

Students having ascertained dyslexia problems are examined with oral methods

Students have access to their essay at any time

 
  1. SUGGESTED BIBLIOGRAPHY
·           Siomkos GI. Consumer Behaviour and Marketing  Strategy. Stamouli Publications, 2011.

·         · Baltas G., Papastathopoulou P. Consumer Behaviour. Rosili Publications, 2013.

·         Darby D. Consumer Behavior. Propobos Editions, 2014

 

ANNEX OF THE COURSE OUTLINE

Alternative ways of examining a course in emergency situations

Teacher (full name): Elena Raptou
Contact details: elenra@agro.duth.gr
Supervisors: (1) No
Evaluation methods: (2) Written examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.

 
Implementation Instructions: (3) The examinations will be carried out according to the examination program that will be announced by the secretariat of the Department

The examination in the course will be written and carried out using e-class.

First, students will have to join Microsoft Teams or Skype for Business in order to be identified. The link of the Microsoft Teams or Skype for Business meeting will be sent to students via e-class, exclusively to the institutional accounts of those who have registered for the course and have learned the terms of distance teaching. Students will have to log in to the examination room through their institutional account; otherwise they will not be able to participate. Before the start of the exam, students will show their identity card to the camera, so that they can be identified

Then, students will join e-class for their examination. Students will have to answer 20 questions (True of False). Each of the questions is scored with 0.5 credits.

Sky

  • Please write YES or NO
  • Note down the evaluation methods used by the teacher, e.g.
  • written assignment or/and exercises
  • written or oral examination with distance learning methods, provided that the integrity and reliability of the examination are ensured.
  • In the Implementation Instructions section, the teacher notes down clear instructions to the students:

 

  1. a) in case of written assignment and / or exercises: the deadline (e.g. the last week of the semester), the means of submission, the grading system, the grade percentage of the assignment in the final grade and any other necessary information.
  2. b) in case of oral examination with distance learning methods: the instructions for conducting the examination (e.g. in groups of X people), the way of administration of the questions to be answered, the distance learning platforms to be used, the technical means for the implementation of the examination (microphone, camera, word processor, internet connection, communication platform), the hyperlinks for the examination, the duration of the exam, the grading system, the percentage of the oral exam in the final grade, the ways in which the inviolability and reliability of the exam are ensured and any other necessary information.
  3. c) in case of written examination with distance learning methods: the way of administration of the questions to be answered, the way of submitting the answers, the duration of the exam, the grading system, the percentage of the written exam of the exam in the final grade, the ways in which the integrity and reliability of the exam are ensured and any other necessary information.

There should be an attached list with the Student Registration Numbers only of students eligible to participate in the examination.